Traditional full-month parties are so 2015. More Singapore parents now prefer to wait until Baby turns 100 days old before throwing a grand celebration.
While it’s been gaining momentum here in the last three years, this is a customary practice in other Asian countries.
Traditionally, the Koreans celebrate their newborns’ first 100 days of birth, which was considered a feat back in the olden days as most of them didn’t survive their first few months.
Over in Japan, an okuizome ceremony awaits the 100-day-old baby. Parents take turns to “feed” him a traditional, full-course meal to signify a lifelong abundance of good food.
Inspired by actress Joanne’s social media posts of her second child’s bash, first-time mum Jane Toh, 30, decided on a party to celebrate her son Joen’s 100th day last August.
Her older family members and relatives had never heard of the practice, but Jane says that at least half of her friends with babies had done the same.
Businesses offering full-month party packages say 100-day celebrations used to be unheard of in Singapore, but have become the rage in the last three years. Irene Ong from Marketing and Partnership at Choz Confectionery says Choz now gets five to eight such requests every month.
These are mostly from millennials, aged 25 to 32, who also tend to throw a fancier and more elaborate party. They spend about 20 to 30 per cent more than customers organising full-month celebrations, possibly because they have more time to plan, Irene says.
Most of the young parents tend to be less strict about adhering to tradition, adds Lim Pei Lin, who runs home bakery Mrs Ergul Delish Treats. She has received about 10 per cent more requests for 100-day confectionery in the last two years.
Young Parents delves into why this growing trend might just become a new tradition.