Award-winning Kid-Friendly Mall

Learn and play at family-friendly mall United Square.


If you are looking for a one-stop mall for all things children-related, United Square wins hands down.

Well-known as a kids’ learning mall, United Square houses renowned enrichment centres like The Learning Lab, Lorna Whiston Schools, Hua Language Centre, Mandeville Conservatory of Music, Growing Up Gifted, Smart Science Lab, and more.

You'll find more than 140 shops, including Toys“R”Us, Smiggle and Popular Bookstore, many of which are devoted to child-related products. Stock up on casual togs at Cotton On Kids or Gap Kids, shop for sportswear at Adidas Kids, and find the perfect shoe fit at Stride Rite or Crocs. For quality kids' furniture, there's Flexa and Kinder Fun Kids' Ergonomics. 

There are child-friendly services abound. If your little one requires paediatric services, head to Aglow Baby & Child Specialist Clinic or Thomson Chinese Medicine. For dental services, look for GPA Dentalcare@Goldhill. Should Junior be facing eyesight issues, go to Nanyang Optical or Precision Optics, while those requiring speech and language therapy can zoom in on TLC Speech & Language Clinic.

It’s no surprise that this mall has been awarded the We Welcome Families Excellence Award. Family-bonding activities are aplenty at United Square, while the kids will be endlessly entertained with pockets of play facilities and constant mall shows and events. You'll soon discover that United Square is chock-a-block with family-friendly features – from a luxurious nursing room, colour-themed levels, spacious corridor walkways and play features, right down to animal-shaped rubbish bins. 

Cultivate your little one's love for reading at The Reading Room filled with books located next to the Concierge at Level 1. If you've got books junior has outgrown, why not donate them at the Concierge? What a great way to pass your pre-loved books on to someone who needs it more!

Learning through play
We know that kids learn best through play – and so does United Square. Be it a seat with Singa the Kindness Mascot, the Wisdom Wall, posters, or informational brochures available around the mall’s poster stands, learning opportunities are subtly weaved into the shopping experience. 

To inculcate positive values early on, the Wisdom Wall – located within Connectz at Level 1 – dishes out important information ranging from simple “Did you know” facts to key Government campaign messages. Learn about fighting flu, crime prevention, kindness, and proper steps to take prior to doing sporting activities here.

Its fun Let’s Go Around the World concept teaches little learners about the seven continents and five oceans, various types of currencies, different foods and country flags. One day, your tot may even surprise you by saying “Hello” in various languages!

To find out more about United Square, call 6251-5885, or visit, or