The business was borne out of three young adults’ common love of science and a belief that learning should never be boring.
Thinkasaur boxes, which centre on scientific themes and experiments, were launched in June last year.
Marketing and creative director Judy Ng, 28, says: “We looked back fondly on the fun we had coming up with our own experiments as kids and wanted to create something that instils a sense of wonder and excitement for science in kids.”
With today’s children becoming increasingly glued to electronic gadgets and mobile apps, she and her team want to engage them in hands-on, do-it-yourself activities.
Ms Ng runs the business full-time with strategy and operations director Mark Voon, 30, while finance manager Jason Ng, 31, has a day job in the finance industry. Ms Ng and Mr Ng are cousins, and Mr Voon is a mutual friend.
It took about a year of research and development before the first box was launched. Each box, priced at $48, covers a specific scientific theme such as electricity, colours or astronomy and contains up to four experiments. They are suitable for children between five and 10 years old. Thinkasaur does not offer subscription plans.
Ms Ng says: “Children generally begin learning science in Primary 3 in schools here, but we want to expose them to the subject at an earlier age and build their passion for it, as well as for discovery and learning.”
The boxes also include a learning guide, equipment such as gloves and almost all the ingredients required to conduct each experiment. There are 13 different boxes and popular ones include Crazy Chemistry, which gets the kids to make lava lamps and crystal gardens, and Wonders of Colours, which teaches colour mixing.
Ms Ng says the user base has been growing monthly, with figures more than doubling as the business enters the second year of operations. The product was named the Best for Science winner at Harper’s Bazaar Junior Toy Awards last year.
The team is looking into the possibility of shipping the boxes overseas as it has received many requests.