(Photo: Facebook/Elliefun Box)
They were university schoolmates, worked as secondary school teachers, became mothers around the same time and now run EllieFun Box, a business offering subscription box services for children.
Ms Abigail Chee and Ms Matilda Huang, both 34 and mothers of two children aged six and four, had found themselves constantly discussing their children’s education and upbringing. Ms Huang has a third child, who is two.
They found that the Montessori method – it emphasises respect for the child and to follow the child’s lead in his learning – resonated with them and decided to incorporate Montessori-based ideas and principles into their offerings when they started EllieFun Box in April this year.
Ms Chee says: “As Matilda and I put materials together to teach our own children, we felt that our efforts could benefit other like-minded parents who wish to be more involved in their children’s learning process.”
They invested a four-figure sum into the business and have since launched five boxes. The bilingual boxes include a Chinese book related to the month’s theme and materials in subject matters including literacy, numeracy and craft.
Some of the themes include animals, community workers and “my body”.
The boxes are targeted at children aged two to four. A one-time trial box costs $44.90. For subscription plans, prices range from $42.66 for a monthly plan, which can be cancelled anytime, to $38.17 a month for a pre-paid six-month plan.
The women have been encouraged by their sales figures so far, with the number of subscribers “increasing steadily month on month”, says Ms Chee.
While most of their customers are here, they have also sent their boxes to Singaporeans living overseas who have asked for them.
She adds: “It makes us proud that we are able to support fellow Singaporean mummies overseas.”
A version of this article first appeared on The Straits Times.