Ask any mother (or even your own) and they’ll tell you that it’s all an intricate juggling act involving a ton of responsibilities, sleepless nights and sacrifice.
Being a mumpreneur is even more difficult. As the adage goes, creating a business is easy but keeping a business alive is hard — in fact, some might say it’s a gruelling, unpredictable uphill battle.
That is why we are inspired by Singapore mumpreneurs who have successful crafted a business of their own and who are also a strong powerful woman, both in their homes and out. Read on to find out more about these six amazing women.
Robyn Liang of Le Petit Society
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Did you know that Le Petit Society started 7 years ago before our founders had kids!? Even before they were married!! Robyn and Dylan felt that there was a gap in the market and were not enough well-designed kids clothing brands at affordable prices. Read more on the blog about Robyn’s journey to Motherhood and building a business with her husband. If you have any questions to ask Robyn, drop us a comment on Instagram Stories! And otherwise, we had a lovely time sharing the tales of all 8 mothers here! We loved the feedback, swopping war stories and hope to be able to do fun things like this often! Have an amazing weekend, mamas! xoxo #LePetitSociety #MamaandMini #ForEveryStageOfMotherhood #MamaBoss #ForKids #OOTD #Mompreneur #MotherhoodUnplugged #FamilyOutfits #SummerKids #Family #SingaporePhotoshoot #KidsModel #PartytoPlaygroundtoPlaypen
Robyn Liang and her then-boyfriend, now-husband Dylan Ong noticed a lack in the market for affordable and well-made apparel for children. So, they quit their high paying jobs in the finance sector — Robyn was at Goldman Sachs while Dylan dealt with equities — and founded Le Petit Society in 2012.
It was quite a big risk, considering it was an area that they had zero expertise in. Their tenacity eventually paid off: The baby and kids clothing brand continued to grow in its size and clothing offerings, thanks to the couple holding steadfast to their ethos on producing well-crafted and thoughtful designs.
A self-confessed workaholic and perfectionist, Robyn still manages to set aside Fridays to spend quality time with her family. Le Petit Society now caters to children from newborn to 12-years old and has expanded into physical retail with their flagship located in Paragon Shopping Centre. They are also stocked at Maggie & Rose in Hong Kong.
Shop here: https://lepetitsociety.com/
2. Dr Fock Ee-ling of I Want The Missing Piece
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And just like that.. we say goodbye to the year of the dog and say hello to the year of the pig! Happy New Year everyone! It has truly been an amazing season. Thank you all for letting us be a part of your new year celebrations. And now as I officially put my leg up and enjoy this season and everyone’s photos, here’s wishing you all a year filled with much joy and love! Let the feasting begin! 💖 The studio will re-open on Thursday. #cny2019 Love this shot by @hyydnn of @theloveco.studio ! Best set of family photos in a long time!
Juggling three kids and a thriving fashion label is no mean feat, but Dr Fock Ee-ling (she has a doctorate in medicine) seems to be managing just fine. Despite having no design background, Ee-ling’s I Want The Missing Piece came as a result of her sourcing for fabrics to fuel her childhood passion for sewing while she was at home caring for her children.
She had felt a little lost without a full-time career, and she started making little collections for friends and family in order to fill the void and explore her creativity and passion (read this mumpreneur’s interview with Young Parents here).
Now celebrating its third year anniversary, the brand has grown from strength to strength and counts singer Joanna Dong, PR maven Tjin Lee and influencer Andrea Chong as fans. What sets her label apart are her thoughtful designs that include handpicked fabrics that are suitable for Singapore’s climate and cut-out designs that help conceal the tummy area while flattering the feminine body.
Shop here: https://iwantthemissingpiece.com/
Jamie Lee of The Paper Bunny
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Long week at work, but moments like this remind me of how much I love what I do, despite the daily stresses and pressures of business. The entrepreneurial life is not a bed of roses, to say the least, but there is so much to come for the rest of the year, can’t wait to share! Even in the thick of the action I’m reminded how blessed I am to have an amazing team to hustle with, and why we do what we do – for each other, for people, for the love of doing something bigger then ourselves. We can do what we do solely by the grace given to us alone, to make a difference with what is in our hands, if we would steward it well. You don’t need to be good at everything or be everything in order to do something you can be proud of. That’s my story, every day. Thanks for capturing me in the light, @wildlove.co 🧡 #musings #fridays #teamtpb #thepaperbunny #tpbmoments #HMsingapore
If you’re in the mood for shopping for a new notebook, framed prints sporting inspirational quotes, or perhaps a tote or a pair of new earrings to complete your look, The Paper Bunny is a place for you.
Founded by former lawyer Jamie Lee in 2013, The Paper Bunny offers lifestyle products made with contemporary designs and positivity. Jamie, who has a son, first discovered graphic design and started dabbling with wedding stationery. The brand started after she took the plunge to set up her own label to create products that she felt had a greater impact on people’s lives.
The mumpreneur also credits her law training for helping her navigate tricky contractual details and to be more meticulous and clear in her work and communication. Jamie’s quirky vantage point and sleek aesthetic has earned her a fan base and she has even collaborated with brands including Starbucks, W Hotels and Sephora. Now, The Paper Bunny has grown and counts international locations in Australia, Vietnam and South Africa as stockists.
Shop here: https://www.thepaperbunny.com/
Carol Ng of Elly
Photo: The Straits Times
When her sister Audrey Ng (right) was living overseas in Britain, Carol Ng (far left) would ask Audrey to buy children’s clothing from labels there, so she could bring them home for her nieces. Prompted by the lack of stylish apparel for kids, the sisters, who were both former lawyers, decided to pool their savings, quit their jobs and start Elly in 2010.
The sisters also take a hands-on approach, designing the products they sell as well as sourcing and designing the prints and fabrics they use. Their hard work soon paid off as they broke even two years after the brand started. While they began with only four designs for girls, the label has since expanded and now has a line for boys, as well. They opened a physical store in Cluny Court in 2012, which sells toys, artwork and footwear for kids, too.
Shop here: https://www.theellystore.com/
Suhana Ab of Maison Q
Children grow up fast, which means that their clothing quickly gets replaced after just a few wears. Former journalist Suhana Ab realised this fact because while she loved playing dress up with her children, she found that her kids hardly wore their new clothes before not being able to fit into them anymore.
To remedy this costly phenomenon, the mumpreneur created Maison Q with an ingenious method to allow more wears per piece: Reversible clothing. The mother of two has created onesies, dresses and other outfits for both boys and girls that can be flipped to show off a different pattern. For example, this Hilary dress from the S/S’19 collection features a striped print on one side and a floral print on the other. Your kid got a stain? Flip the dress over and hide it till you can get home to wash it off. Genius.
Shop here: https://maison-q.com/