Sephora’s first store in Singapore – it made its way into our lives 11 years ago – has gone through a major overhaul in the past two months, and opened its doors again yesterday (July 5). Here are the key features you can expect at this outlet at Takashimaya.
1 / 6Load more
2 / 6 The Sephora Beauty Pass Gold Member experienceLoad more
The revamped Sephora Takashimaya is clearly designed to reward their VIPs. If you are not a gold member yet, spend $1,500 in a calendar year to qualify. Most tempting of its gold member privileges is the introduction of its Personal Shopper experience, that is exclusive to this outlet.
Book your slot online or via the Sephora app (iPhone users, click here; Android, here), and get treated to a dedicated hour-long personalised shopping experience with a team of specially trained personal shoppers. What you’ll get in that session is a welcome hand massage (complete with a warm towel and done using a Jo Malone cream), beverage, skin analysis and expert advice on skincare and makeup.
You can also book a free makeover and hairstyling service once a month (for that date night with hubby or just to pamper yourself), and get free engraving service with any fragrance or lipstick purchased.
3 / 6 Skincredible analysisLoad more
Sephora Takashimaya is the first store in Southeast Asia to offer Skincredible, a skincare consultation service that helps you determine your skin needs. The personal shopper will place the tool on three parts of your face (forehead, cheek and chin) to tell you how your skin fares on moisture levels, and the appearance of wrinkles and enlarged pores so the algorithm can curate a list of product recommendations customised to your skin needs. Your personal shopper will then narrow it down by asking leading questions about your preferences and lifestyle habits (there’s nothing too intrusive, so don’t you worry about that.
It’s part of the Gold Member Personal Shopping experience, but is also free for all Sephora beauty pass members (sign up for free, if you haven’t already) as well as walk-in shoppers on a first-come-first-served basis.
4 / 6 Discovery BarsLoad more
Like most of the Sephora outlets, the newly revamped Takashimaya store is segregated into sections according to broad categories – skincare, makeup, fragrances, and a small section for hair care. But what’s different here is the addition of what the brand calls Discovery Bars that are more prominently placed and designed, and highlight or showcase a certain brand to tempt you to discover them (thus, the name) and helps keep your shopping experience from becoming staid. There are two in the fragrance section, and one in the skincare section (yes, that’s the one with the sink), where brands will be displayed on a rotation every two weeks.
While we think the fragrance Discovery Bars are nothing to shout about (they do make trying out of fragrances less intimidating, somehow), we like the addition of the sink, which adds a homey touch and really draws home the emphasis on how Sephora wants to make the in-store shopping experience feel more relatable and interactive, especially if you are there for the personal shopper experience or a workshop.
5 / 6 New and expanded shelves for your favourite brandsLoad more
In case you haven’t noticed, we’re geeking out as Pat McGrath Labs takes its rightful place among the rest of the beauty giants in the Sephora Takashimaya store. It was previously only available online and has a small end-cap shelf space at Sephora Ion featuring only its lipsticks. You can find makeup palettes, eyeshadow pots and more at its new and latest home in Sephora Takashimaya. Adding to our excitement is also finding out that Drunk Elephant, Dr Dennis Gross and Sephora Collection will have expanded shelf spaces, so their fans can spot them more easily.
(Also read: 30 easy solutions to spring-clean your entire home)
6 / 6 A focus on fragrancesLoad more
Sephora Takashimaya is the first outlet to have what it calls a Fragrance Boutique. You can’t miss the Jo Malone counter which stands at the corner of the revamped store (beside the Armani Exchange boutique), and the dedicated shelves for Aerin, Miller Harris and Loewe, as they take their places among their counterparts. That, and the earlier mentioned two Discovery Bars, make this outlet a great stop for trying out new fragrances, because of the new brands available and how the layout lets the fragrance section take centrestage.