Former teacher Sylvia Seow (pictured above), 30, went into business selling taste- safe play dough she created after she received requests from her friends to make it for their children too.
She is one of two mothers behind Messy Fingers, an online shop launched last July that sells taste- safe play dough and play dough kits.
The duo began making play dough for their children for fun, spurred on by their doubts about whether commercially available play dough was truly non-toxic as was claimed on product labels.
They found a recipe online, perfected it and developed a play dough that they were satisfied with.
The play dough they make is coloured with food-grade colouring and scented with essential oils such as lavender and lemon. It is squishy, but non-sticky.
As the play dough made their rounds on play dates, other mothers were impressed by its quality and smell.
Before long, Ms Seow and her partner were getting requests to make the play dough.
“It’s been nice seeing kids having fun with our play dough. We want to share with others the joy of playing,” she says.
The duo have spent a low fourfigure sum on their business so far. They say order numbers have been growing and they have even received overseas inquiries about their products.
They most recently launched a botanicals series, with play dough scented with essential oils such as chamomile and eucalyptus.
During festive seasons such as Christmas, they also launch limited-edition play dough that comes in scents such as chocolate, peppermint and vanilla.