Many of these parent-preneurs are mothers, but there are also fathers who have created novel products for families here.
One such father is Mr Tan, 33, a director in his family’s wholesale and export packaging business.
When his daughter Sophie was born in 2015, he found that her soiled diapers stank up the home.
Without a rubbish chute in the house, he and his wife placed dirty diapers in a bag and disposed of them at the end of the day in a dustbin outside their home.
“The smell was just awful by the end of the day,” he recalls.
He did his research and found that well-made diaper disposal bags were readily and cheaply available in other countries, but not here. The brands he found here were either too expensive (costing roughly $10 for about 40 pieces) or of a poor quality (too thin, likely to tear or the scent did not last).
He decided to leverage on his family business’ contacts to come up with a diaper disposal bag that would be eco-friendly and yet reasonably priced.
A few months after Sophie’s birth in 2015, he succeeded in launching QuickGrab Fragranced Nappy Disposal Bags (pictured above). The bags, which cost $4.50 for 125 pieces if bought online, are made of biodegradable plastic and each is sized to fit an individual diaper, so there is no unnecessary plastic wastage.
The fragrance neutralises the odour and the bag can be tied up, which further locks in the smell.
Buoyed by positive feedback of the diaper disposal bags, Mr Tan went on to create two other products, QuickGrab disposable bibs and waterproof pads. The pads can be used to line strollers, car-seats or changing tables. These were launched last year.
He has spent a five-figure sum on the products so far and estimates he will make a profit within the next six months. He plans to expand the product range and export them to South-east Asia.
Most of his time is still focused on the family business, but he hopes to find more time for the QuickGrab range.
He has also partnered Forum The Shopping Mall to have his diaper disposal bags available in its parent- care rooms, and is in talks with other malls and childcare centres to do the same.
“I’m proud of the products because I use them often, especially when we travel for family holidays,” he says. “This was made by parents, for parents.”
A version of this article first appeared in The Straits Times.
(Photos: Instagram/debbiechia, Facebook.com/ Charmaine Chee, Facebook.com/Sylvia Seow, Facebook.com/ Quickgrab fragrance disposal bags)