Mention Youtube toy reviewer and Ryan Kaji from Ryan Toys Review channel naturally comes to mind. Now, it’s time you get to know Boram, South Korea’s top Youtube star who has over 31 million subscribers.
She’s only six years old and already the owner of a building in the most expensive district in Seoul.
Since 2016, viewers have been tuning in to see the adorable girl review toys and take a peek into her family life.
Her two YouTube channels — Boram Tube ToysReview and Boram Tube Vlog — generate an average monthly revenue of $4.2 million.
In April, Boram’s family purchased a five-storey building in Gangnam for 9.5 billion won (S$11 million), reported Maeil Business Newspaper.
While it may appear to be anyone’s dream “job” — engaging in fun activities while raking in the dough — it’s a different matter altogether when a child is the one who is working.
In 2017, Save The Children Korea pressed charges against Boram’s parents for filming the girl in situations that may cause her distress.
The videos, which showed the girl in scenarios such as stealing money from her father’s wallet and pretending that she was giving birth, were subsequently made private.
According to The Korea Herald, the Seoul Family Court upheld the charity’s accusation.
Child abuse concerns
Boram is not the only child who has come under the spotlight.
In April, a video clip of a Chinese woman kicking her three-year-old daughter sparked outrage on social media.
Niuniu, a well-known child model, was kicked during a photo shoot because she was “too tired to perform.”
On another occasion, her mother was also filmed hitting her with a clothes hanger.
Niuniu’s mother apologised for her actions, saying that she loves her child and had no intention of hurting her. Her husband has a job and the family does not depend on Niuniu for a living, she added.
But netizens have cast doubts on her words, and started to raise questions about child labour laws in the country.
China has a booming child clothing industry where top child models may earn up to a million yuan (S$200,000) yearly, the South China Morning Post reported.
Although some parents said that they signed their children up for modelling to learn how to become more confident and outgoing, the public has voiced concern over the treatment of the children, as well as question if a fat paycheck is the parents’ motivation.
A version of this article first appeared in Asiaone.
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