Before the internet developed, consumers had to resort to inefficient means of making purchase decisions. To make sure they were getting the best deal, they had to rely on their friends or self-assessment based on a limited amount of information.
Now, online tools like Google and various e-commerce sites have made it easy for consumers to compare different options with as much information as they need. However, comparison shopping online has its own perils.
Here, we discuss four ways that people can save even more when comparison shopping online.