Young Parents Team
How did your account become popular?
Like everyone else’s account, it started as a personal one for family and friends to follow: what I like to eat, where I shop and travel… And when Bubu came along, it transformed the feed completely – which happens to almost all parents.
People started sharing pictures, saying: “Check out this cute baby!” That’s how it grew. He also got regrammed and featured in @cutekidsclub and a lot of other communities. Every time he was regrammed, he’d get 50 to 100 new followers. I’ve no illusion that people are following me!
Now, photos with Bubu usually attract 800 to 1,000 “likes”, while those without him get 400 to 600 “likes”.
And we see that you get a lot of comments like: “Where do you buy his clothes from?”
Yes, a lot of people also discovered him because he wears a lot of cult brands, such as Bobo Choses, Momes and Whistle and Flute. I love them so much, I ended up carrying some on my e-shop, Babystyleicon.
I order a lot of stuff online, like Gap and Old Navy for basics, Chicky Pop for indie brands, and Alex and Alexa for designer wear. I don’t like outfits with Thomas the Train or McQueen from Cars on them.
I always justify my purchases by saying that for all the money I spent on his fashion, it costs less than one exotic-skinned Hermes bag. He has more than 70 pairs of shoes and 12 pairs of sunglasses.
It’s frustrating, though, that he doesn’t want to wear sunglasses and hats anymore. He wore them till he was one year old. Well, you need them to complete the look. I hope that one day, he’ll get around to wearing them again. The good thing is, his younger brother can wear them, too (Tjin’s second baby Jake is fast becoming an Instagram star, as well).
He’s such a well-travelled baby. How do you keep his swag when the family goes on vacation?
I’ve been guilty of packing too many clothes for him. But why would you want to repeat them? Where’s the fun in that?
When we went on a 10-day trip to Europe last July, we got him five pieces of outerwear – a leather jacket, an aviator bomber jacket, a khaki brown jacket, a green vest and a camouflage print jacket.
He had four pairs of shoes – not so bad, right? I even took along sunglasses, even though I knew he wouldn’t wear them; I just packed them along in the hope that he would.
I make excuses that his clothes are small and can be rolled up, but the truth is, his suitcase is the biggest. He has his own Rimowa luggage (the second biggest model), mine is the medium and Daddy’s is the smallest.